Nik leads Nanos Research, one of North America’s most distinguished research companies. He is one of Canada’s most trusted pollsters and is regularly called upon by senior decision-makers to conduct research and provide strategic counsel. Recognized as a leader in the market and public opinion research industry, he has led over 1,000 quantitative and qualitative research projects using telephone, online and in-person data collection methods.
Nik has led research and management consulting initiatives on a full range of issues including the government privatization of services, evaluating logo changes for a Fortune 500 company through to providing expert research and advisory services for litigation before the courts. In addition to his weekly Nanos Power Index that charts the strength of the federal political parties, Nik leads the team behind the weekly Bloomberg Nanos Canadian Confidence Index, considered a must-have resource for senior executives.
As the founder and President of Nanos Research, Nik has among the strongest election research track records in Canada. Additionally, the firm’s polling information and his analysis have appeared in major media outlets including the CBC, Bloomberg News, CTV, The Globe & Mail, USA Today, The Wall Street Journal, ABC News, The Guardian, The National Post, The Toronto Star and The Economist. Mr. Nanos is also featured in a weekly segment on CTV’s “PowerPlay, Nanos on the Numbers,” which focuses on the latest political, business and social trends.
In addition to his responsibilities in leading the team at the Nanos Research Group, he is a Research Associate Professor in Canadian Studies at The State University of New York at Buffalo and a contributing writer to Policy Options, the magazine of the Institute for Research in Public Policy. He is a Global Fellow at the Woodrow Wilson International Center for Scholars in Washington DC focusing on energy research, and a Senior Fellow at the University of Ottawa’s Collaboratory on Energy Research and Policy.
Nik is a national past president of the Marketing Research and Intelligence Association (MRIA) and is a Certified Marketing Research Professional (CMRP). He has also been elected a Fellow of the MRIA (FMRIA), the highest professional designation in the marketing research industry in Canada. The MRIA is Canada’s national organization governing professionals engaged in marketing, advertising, social and political research. As the past publisher of the Canadian Journal of Marketing Research, past editor-in-chief of Vue, the monthly magazine of the market research industry, and former president of one of Canada’s leading government relations firms, he is one of the foremost research practitioners and experts.
Nik is the pollster for CTV News, Canada’s largest private broadcaster, The Globe and Mail, Canada’s national newspaper, and Bloomberg News in Canada.