The PR peril of ‘burner’ accounts

Bob Pickard was interviewed on BNN Bloomberg about the latest PR disaster for a senior executive on social media.

Signal’s Bob Pickard was back on TV talking with Jon Erlichman about the latest PR disaster for a senior executive on social media. This time around, rather than the leader doing something dumb on his own Twitter account, this one fed his wife confidential information to attack his enemies on bogus ‘burner’ accounts she/they created to polish his image. This sleazoid practice happens more than people realize, but with journalists and bloggers connecting the dots forensically, the risk of being busted is very high. Check out the full interview here.