PR disasters: is social media the problem or the solution?

Signal principals Pickard and Nanos answer the question in new speech

Recently Signal co-founding Principals Bob Pickard and Nik Nanos delivered this new presentation to a private luncheon audience of more than 100 people at The Albany Club.

Their theme: PR disasters — Is social media the problem or the solution?

Bob argued that in today’s social media age, leadership communication during a crisis has never been more important for executives and their organizations. Social media’s power to build image and to destroy reputation is making public relations more important, while many of the old methods of corporate communication have suddenly become outmoded.

Nik shared some of our recent public opinion research on social media, fake news, and PR disasters — backed by Bob’s practical PR recommendations for leaders who need to communicate effectively as they deal with digital disruption.

The presentation is available here or by simply scrolling through the deck below: