Pipeline PR a communications car-crash

Bob Pickard was interviewed on BNN Bloomberg about how the Kinder Morgan Trans Mountain pipeline issue is becoming a highly contested comms clash

The battle over Kinder Morgan’s $7.4-billion Trans Mountain pipeline expansion project has not only become ‘personal’ among Canada’s politicians, it’s also putting the nation under a harsh spotlight, according to Bob Pickard of Signal Leadership Communication: “[With this issue] we have high stakes, we have big money, we have very large political personalities, and the national image of this country is at stake. What I see from a PR perspective, is this matter exploding beyond the border when it comes to media coverage. It’s a real acid test for the Canadian national image overseas.” To watch the full interview with respected anchor Jon Erlichman, click here.